The Plug Your Build Blog

Build smarter, ship further.

Practical guides for indie makers on marketing, distribution, SEO, and getting discovered — written by people who are building in public too.

Featured

marketingindie hacking

Why Directories Are the Most Underrated Marketing Channel for Indie Makers

Most indie makers overlook directories entirely. A well-placed directory listing is often worth more than a viral tweet, and the value compounds for years.

May 24, 20266 min read

All posts

newslettersmarketing

How to Market a Newsletter Before You Have Subscribers

Most newsletter marketing advice assumes you already have a list. Here's the unglamorous playbook for the zero-to-first-hundred stage that actually works.

May 24, 20266 min readNinsei Labs

directoriescopywriting

How to Write a Directory Listing That Actually Gets Clicks

Most directory listings read like About Us pages and get ignored. Here's how to write copy that earns the click in the two seconds it has.

May 24, 20267 min readNinsei Labs

indie hackingdirectories

The 7 Best Places to Submit Your Indie Product for Free

Most 'best directories' lists are stale and undifferentiated. Here are seven free destinations that consistently send qualified traffic, and what each is actually good for.

May 24, 20267 min readNinsei Labs