SFW listing guidelines
Plug Your Build is a directory for indie makers. Every listing is reviewed manually. These guidelines explain what gets approved, what gets rejected, and how to appeal.
What we accept
Any SFW product, project, or creative output made by an individual or a small team. The 10 top-level categories cover SaaS, newsletters, courses, Gumroad assets, Etsy crafts, Discord servers, side projects, productized services, podcasts, and other. If your build is real, finished enough to be useful, and appropriate for all ages, it belongs here.
What gets rejected
- Adult content. Anything sexual, violent, or otherwise NSFW — no exceptions.
- Spam and low-effort submissions. AI-slop landing pages, keyword-stuffed descriptions, or listings with no real product behind them.
- Misleading claims. If your listing materially misrepresents what the product does, we'll ask for edits or reject it.
- Duplicate listings. One listing per distinct product. Multiple listings for the same product under different names will be removed.
- Illegal or regulated products. Gambling, firearms, financial advice presented as fact, medical claims — if it needs a license to sell, it doesn't belong here.
- Broken destinations. Your destination URL must load and match your listing description.
The review process
Every submission goes through three layers:
- AI pre-check — an automated classifier scores SFW compliance, spam likelihood, and category fit before a human ever looks at it.
- Manual review — a human reads your title, description, and destination URL. Most listings are reviewed within 24 hours.
- Ongoing moderation — approved listings can be flagged by community members. We revisit flagged listings and can remove them at any time if they stop meeting guidelines.
What happens if I'm rejected?
You'll get an email explaining why. Common reasons:
- Description is too vague — add specifics about what the product actually does.
- Category mismatch — we may suggest a better fit.
- Destination URL was down at review time — resubmit once it's live.
If you believe your rejection was an error, reply to the rejection email with your case. We review all appeals within 48 hours.
Editing an approved listing
You can update your title, description, image, or destination URL from the dashboard. Major changes (e.g. a completely different product) will trigger a re-review. Small corrections go live immediately.
Reporting a listing
If you see a listing that violates these guidelines, email support@ninseilabs.com with the listing URL and a short description of the issue. We take reports seriously and respond within 24 hours.
Last updated: May 2026
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